THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Plant Based Meat Market 85 Billion Dollars in 2030s…
A Swiss investment firm UBS estimates that the 4.6 billion dollars plant-based protein and meat market in 2018 will reach 85 billion dollars by 2030 (1). The same source adds that the plant-based milk market could reach 37.5 billion dollars for the 2025’s, while the improving health and welfare of society is the main driver of these increases (one billion consumers in the next decade will move to the middle class!).
On the other hand, in a report published by the International Food Policy Research Institute (IFPRI), it discussed the expectation of the increase in agricultural production towards the 2050’s. The report mentioned the need to increase the amount of food we currently consume by 70 percent, while the increase is estimated to be around 80 percent for meat and 52 percent for grain. This means that today, 260 million tons of world meat production will have to be increased to 455 million tons in the 2050’s.
In the UBS report, while focusing on environment and animal health, more and more consumers prefer plant-based protein sources. Indeed, while the negative contribution of agriculture to the environment is expressed, animal husbandry comes to the fore. For example, 322 litres of water for one kilo of vegetables, 962 litres of water for one kilo of fruit, 4325 litres for one kilo of chicken meat, 8763 litres for one kilo of mutton and 8763 litres of water for one kilo of beef. In addition, one third of the grain produced in the world is for eating, that is, for animal feeding. In addition to water consumption, animal husbandry cannot be said to be innocent. It is not new information that substances such as pathogen, metal, drug – hormone residues mix into water. Another fact is that 80 percent of the antibiotics used in the USA are used in animal husbandry.
