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Siska Pottie: We experience a transformation in plant-based foods in the international arena

More than half of consumers increased their plant-based consumption…

The International Plant-Based Foods Working Group (IPBFWG), which conducted consumer perception research in 7 countries, including Türkiye, reveals data supporting the gradual development of consumption habits regarding plant-based foods.

The study, which was conducted in October 2023 with over 3,500 participants in different geographies such as Türkiye, the United Kingdom, India, France, Italy, Chile and South Africa, showed that interest in plant-based foods has soared all over the world.

“Increasing interest in plant-based foods is promising for the future”

Drawing attention to the developments in the international arena regarding the plant-based food transformation, EAPF Secretary General Siska Pottie stated that the plant-based food market in Europe boosted its total sales value to € 5.7 billion in 2022; in terms of sales value, growth between 2020 and 2022 was 22 per cent and growth between 2021 and 2022 was 6 per cent.

Siska Pottie

These figures give great hope for the future despite the prevailing economic challenges such as the ongoing war in Ukraine, global trade tensions and inflation. The plant-based food retail market experienced a slowdown in growth in 2022 compared to 2021. However, both sales value and volume continued to grow. This reflects robust consumer demand and growing interest in a new generation of plant-based meat, seafood, eggs and dairy products that compete with traditional products,” she said.


Plant-based beverage sales exceed €2bn in 2022…

Pointing out that plant-based milk alternatives are the most popular of all plant-based categories, accounting for 38 per cent of total plant-based food sales, she added, “In 2022, plant-based milk sales exceeded EUR 2.2 billion, showing steady growth. Sales of plant-based meat alternatives also reached a total of €2 billion in 2022, growing by 19 per cent between 2020 and 2022.”

All categories of plant-based products showed growth in 2022. The fastest growing categories were plant-based seafood, meals, desserts, spreads and cheese alternatives. All showed double-digit growth in terms of sales value in 2022. The fastest growing category, plant-based seafood, is still a small category with sales of €43 million in 2022, but has grown by more than 326 per cent since 2020,” she concluded…

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