THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
Three-month exports of the cereals, pulses, oilseeds and products sector, which covers basic food products, especially wheat flour, pasta, vegetable oils, biscuits and sugary and cocoa products, were announced as 3.2 billion dollars. The cereal producers, who managed to ramp up their exports by 3.9 percent in this period, increased their export share in the field of plant based products in the agricultural production group to 50.5 percent.
Total cereal exports surged by 5.3 percent compared to the same period of the previous year and reached 3.4 million tonnes. The most exported commodity group was chocolate and cocoa-containing products with 292 million dollars, followed by sunflower oil with 270.4 million dollars. Due to the restrictions on wheat imports, the share of wheat flour, whose exports decreased by 39.7 percent to 232.4 million dollars, in total cereals exports decreased to 7.2 percent. The country with the highest export volume was Iraq with 539.1 million dollars. Eight of the top 10 export markets experienced rises ranging from 11.4 percent to 70.5 percent.
Turkish cereal exports to the USA have surged by 20 percent in the first quarter, reaching almost 200 million dollars. Ahmet Tiryakioğlu, Chairman of Turkish Exporters’ Assembly (TIM) Cereals, Pulses, Oil Seeds and Products Sector Board, highlighted that the US market presents a great opportunity due to a rising demand for healthy and gluten-free products, vegan dietary trends, and a preference for functional foods.
Emphasizing that the need for strategic actions in branding, product design, packaging, and pricing in order to boost the market share, Tiryakioğlu explained, “The complexity of the US market with its complex distribution structure, consumer sensitivities and high competition. Additionally, the importance of finding a place in the distribution network and transcending ethnic market borders.”
“The role of participating in fairs as a means to establish connections in the distribution chains and highlighted the importance of price sensitivity in the American market,” he added…
