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TURKISH FOOD EXPORTERS TO PENETRATE INTO SINGAPORE…

Durukan: “We can get more share from Singapore’s 13 billion dollars of food imports.”

Singapore Trade Consultant Müge Dağlı Durukan, during a video conference with Aegean Exporters’ Association, said that Singapore, which is one of the important trade centres in the world, had exports of 390 billion dollars in 2019 and that 206 billion dollars of this was due to reexport.

Stating that Singapore is dependent on imported food which was 13 billion dollars in 2019 while Turkey’s food exports to Singapore was only 28 million dollars, Durukan continued as follows:

“Cherries, apples, wheat flour, chocolate, confectionery products stand out in food exports to Singapore. This is a market in which Turkish food exporters can cover a distance in the following process. Alcoholic beverages, other beverages, dairy products, seafood, chicken meat and fish, fresh fruit and vegetables, cereals are the products they import mostly.”

Sharing the information that there is a comprehensive free trade agreement between Turkey and Singapore came into force in 2017, while steps should be taken to increase Turkish exports to this country were summarized as follows by Durukan;

“If we look at the market in terms of penetration, there may be an entry by direct contact with retail chains. Online platforms were already very popular for shopping. Currently, their popularity is increasing all over the world. Therefore, it is useful to consider Singapore in terms of online platforms. It is very important to work with distributors at the entrance to Singapore.It is not only to consider Singapore as a country that appeals to the Singapore market, it also has a branch or network with countries in Southeast Asia and they know the culture of doing business with these countries in general. More than 30 thousand international companies have contact offices in Singapore.”

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