Home / Agricultural Economy / Agribusiness / MARTIN SANFORD: WE CONTINUE TO PROMOTE TURKISH FRESH FRUIT AND VEGS IN THE BEST WAY POSSIBLE

MARTIN SANFORD: WE CONTINUE TO PROMOTE TURKISH FRESH FRUIT AND VEGS IN THE BEST WAY POSSIBLE

Press release…

Aegean Fresh Fruit and Vegetable Exporters’ Association (EYMSİB), which has increased its exports by 40 percent since 2018, aims to break a new record by exceeding 1 billion 200 million dollars in 2021.

Aegean Fresh Fruits and Vegetables Exporters’ Association Board of Directors and Supervisory Board members informed the public about the projects they implemented during the 3 years they took office with the press conference they held.

New UR-GE (Product Development) Trade delegations are on the agenda…

Aegean Fresh Fruit and Vegetable Exporters’ Association Board Member Martin Sanford said that they have 2 UR-GE Projects within the association.

Sanford said, “As the Aegean Fresh Fruit and Vegetable Exporters’ Association, we have started two new projects: Fresh Grape, Cherry, Pomegranate and Processed Food. Although the travel restriction has affected these projects, we provide many useful training opportunities to our participants within the scope of the project. In the remaining half of 2021, I hope that with the decrease of the effect of the virus and the opening of the country borders, we will be able to hold the UR-GE Trade delegations that we have prepared very well in this process.”

Russia, Hong Kong, Germany, Middle East, China Exhibitions…

Stating that before the pandemic, they represented their sector and members at one of the most important fairs of the world, World Food Moscow in Russia, Asia Fruit Logistica in Hong Kong, Berlin Fruit Logistica in Germany, Foodex in Japan and many more, Sanford explained, “From now on with the end of the pandemic, our participation in international fairs and our representation on behalf of our members and the sector in the international arena will continue. We will continue to open stands in many international fairs, especially in Russia, Hong Kong, Germany, the Middle East and China.”

“What we have been trying to do is to promote Turkish fresh fruit and vegetables and products in the best way possible. Undoubtedly, along with these promotions, another issue that we put emphasis on is the export of value-added products. As you know, to the extent that we can rise the export unit prices, our export income and accordingly the amount of foreign currency we bring to our country goes up,” Sanford noted.

“When it comes to value-added production, only the value obtained by processing a product should not come to mind. One of the most important factors in gaining added value for a product is to give the product a new title with the help of modern technological instruments and product development studies and to change the quality of the product,” Sanford added.

“However, a significant value can be added to the product with developments such as packaging, logistics, and innovations that extend shelf life. We also share our experiences with our members on how we can boost value-added exports by seeing new technologies at the exhibitions we attend,” Sanford concluded…

About İsmail Uğural

Check Also

Pınar Dairy continues to develop their ambitious goal of innovation, quality and safe food targets…

Press release… Pınar Dairy’s New Generation Packages are on the Shelves with Modern Design! 300 …

Leave a Reply

Your email address will not be published. Required fields are marked *