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“MARKETING COMES TO THE FORE IN FRESH FRUIT AND VEGETABLES SECTOR”

Press release…

The fresh fruit and vegetable sector faced bans due to pesticides in exports to the Russian Federation, where it realized 1 billion 13 million dollars of its export of 3 billion 82 million dollars in 2021.

The Russian Federation has banned the import of grapes, oranges, grapefruit, peppers and pomegranates from Turkey due to pesticides.

The pesticide problem was discussed at the meeting titled “Problems in Fresh Fruit and Vegetable Export and Suggestions for Solutions” organized by Manisa Provincial Directorate of Agriculture and Forestry in Alaşehir district, one of Turkiye’s fresh fruit and vegetable production and export centres.

Underlining that the fresh fruit and vegetable sector is a dynamic sector with a high export potential, Manisa Provincial Director of Agriculture and Forestry Metin Öztürk pointed out that besides producing fresh fruits and vegetables, marketing is also very important.

Öztürk said, “If we cannot market it at its value, its added value decreases. Manisa is an export province due to its characteristics. We are working to pave the way for our exporters. We conducted Manisa Export 2023 Vision Study. In Manisa, we have put exports in the first place in our work.”

“Alaşehir is one of the most important centres of fresh fruit and vegetable exports. At the meeting to be held under the chairmanship of Bekir Pakdemirli on 25 – 27 February, we will convey the suggestions that come out of this to our Ministry of Agriculture and Forestry,” Öztürk added…

Authors

About İsmail Uğural

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