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Cultivated meat is down but not out, says meat industry veteran and new CEO at Meatable…
Cultivated meat may be down, but it’s not out, insists the new US-based CEO of Dutch startup Meatable. The reason is simple, claims Jeff “Trip” Tripician, a meat industry veteran who took the helm of the company last month. “Our supply chain as it stands is not able to feed 8 billion people without destroying the environment.”
And large food and meat companies—who will ultimately fund the scale up of this technology, predicts Tripician—know this better than anyone.
“They know that in the next couple of years, they can invest in organic and grass-fed and regenerative and free-range and they can charge more for these products and make a return. But they also know that these solutions are only so scalable; they take more land and the animals grow more slowly and they’re more expensive to feed. They’re not as efficient. At some point, they are going to have to ask: what’s next?”
He adds: “Cultivated meat and seafood can be made to order, it doesn’t have the issues with land, water, disease… avian flu, swine flu, animal welfare, antibiotics… it can address the issues that consumers care about and have already shown they will pay extra for, so if we can do it efficiently, why wouldn’t people buy it?”
July, 2024,
By Elaine Watson,
Source: agfunderdernews.com
