It is produced in Turkiye and exported to 83 countries.
The target for 2023 was announced as 500 million dollars.
İsmail Yılmaz, Chair of the Central Anatolian Ornamental Plants and Products Exporters’ Association, said that there is a market of 17 billion dollars in Europe and that they aim to increase exports, which does not even reach 1 percent, to 3 percent as market share.
İsmail Yılmaz said, “In Europe, which is 3 to 5 hours’ flight distance from Turkey, there is a huge cake of 17 billion dollars. Until now, we could not get a share of even 1 percent from this cake. We evaluated the negativities experienced by our competitors in 2022 and increased our share in the medium term. We aim to increase it to 3 percent. We want to bring 500 million dollars of income to our country.”
Stating that the export of 107 million dollars in ornamental plants in 2020 was surged to 147 million dollars with the growth in 2021, Yılmaz explained:
“Our primary target this year is exports of 175 million dollars. Our industry gained momentum, especially in the European market, with the pandemic. The increase in logistics costs experienced by our competitors reflected positively on us. European buyers concentrated on our country. We also started to send overseas supplies from Turkey. Not only in cut flowers, we also have many items such as outdoor, indoor plants, forest product wreaths. Hopefully, we will reach the target of 500 million dollars by rising their exports.”
Emphasizing that cut flower producers are waiting for special days, Yılmaz added, “In 2021, we exported 70 million branches due to February 14 Valentine’s Day. This means a profit of 7 million dollars. I think we will increase this to 80 million branches this year. This means a profit of 8 to 9 million dollars.”
“I want to underline our biggest advantage in cut flowers. Almost all of the products are produced in our own country, that is, products with high added value. All the money earned goes into our country’s coffers,” Yılmaz concluded…