Coca-Cola, Danone and Nestle have been complained to the EU Commission for misleading consumers with the claim of “100 per cent recyclable plastic water bottles”. The basis of the complaint is that plastic bottles cannot technically be made from fully recycled materials, hence “greenwashing”… Presenting something as more environmentally friendly, greener or more sustainable than it is is characterised as “greenwashing”.
The European Consumer Organisation has complained to the EU Commission against Coca-Cola, Danone and Nestle over their claims that the disposable plastic water bottles they supply are 100% recycled or 100% recyclable.
In the application made on the grounds that plastic bottles cannot technically be made entirely from recycled materials, the companies are accused of “greenwashing” by misleading consumers.
The European Consumer Organisation, supported by environmental groups Client Earth and ECOS, says this is misleading, especially when used in combination with green images or branding.
It underlined that ‘100%’ recycling is not technically possible for the bottles subject to the complaint, and that the fact that the bottles are made of recycled plastic does not mean that they do not harm people and the planet.