THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Antalya…
Hosting more than 3,500 endemic plant species in its flora, Türkiye exports a significant amount of cut flowers, indoor and outdoor plants, flower bulbs, seedlings, saplings, wreaths and moss groups.
Representatives of the sector, who produce in greenhouses and highlands throughout the year, sell to 80 countries, mainly to the Netherlands and the UK.
The sector, which has set an export target of 150 million dollars for this year, is travelling from country to country with the support of the International Competitiveness Development Project (URGE) in order to boost the potential in existing countries and to create alternative markets.
‘We had companies that received orders 3-4 days after the visit’
İsmail Yılmaz, Chair of the Ornamental Plants and Products Exporters’ Association, said that this year they first travelled to Japan, which imports flowers at a high rate, and returned home with positive results.
Stating that they have reached an agreement with several companies in Japan but they have problems in terms of transport, Yılmaz said, “Unfortunately, we cannot transport to Japan by land, we need to use air transport. If we can solve this problem, we can get a serious share from the Japanese market.”
Yılmaz highlighted the UK as a significant export destination, with a focus on increasing market share in the country given its 3 billion dollars import volume. Positive outcomes were reported from recent visits, with immediate orders received from UK-based companies.
Plans include expanding into other European markets to boost exports and stimulate production and employment with government support. Additionally, Yılmaz mentioned upcoming trade delegation visits to Gulf countries to explore new market opportunities, particularly in outdoor or potted plant categories.
This aligns with the sector’s aim to establish a global presence by reaching various regions worldwide by the year’s end, targeting growth and trade expansion…
