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“DIFFERENT INNOVATIVE PRODUCTS NEED TO BE DEVELOPED IN TEA SECTOR”

Ahmet Hamdi Gürdoğan, Deputy Chairman of the Board of Directors of Eastern Black Sea Exporters’ Association (DKİB), said that the export of Turkish tea has reached a significant amount in the last 10 years, depending on the brand awareness in foreign markets.

Emphasizing that they are making efforts to boost exports even more, Gürdoğan said, “We do not see the success achieved as sufficient. It is important that this figure should grow at least 4 times higher and that we can get a share of at least 10 percent from the world tea trade. In this context, different innovative products are produced according to the consumer preferences of the countries with a variety of brands and products. It needs to be developed.”

“RUSSIA IS AN IMPORTANT MARKET IN TEA CONSUMPTION”

Gürdoğan pointed out that tea exports to Russia are increasing day by day and continued as follows:

“Our exports to Russia have not yet been stalled or unfavorable. There are only problems in money transfers. Our exports in the first 2,5 months of 2022 have exceeded the total export volume of 2021 in terms of quantity. While 148 thousand kilograms of tea was exported to Russia in 2021, 222 thousand kilograms of tea was exported in 2,5 months of 2022.”

Stating that Russia is an important market in tea consumption, Gürdoğan added, “Russia’s annual tea imports from the world are around 154 thousand tonnes.”

Noting that the export of tea to Ukraine has stopped as in all sectors, Gürdoğan concluded that Ukraine could not be among the leading markets in tea exports for 10 years.


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