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Rohaizad Bin Hassan: Global food safety standards guide Yıldız Holding’s operations in 11 countries

Company says its governance structure applies common food safety principles across 33 food and food-related production facilities…

June, 2026…

Yıldız Holding views food safety as a strategic responsibility extending beyond quality control to supply chains and consumer concerns, and manages its global operations in 11 countries through common standards, a senior company executive said Thursday.

Speaking to Anadolu, Rohaizad Bin Hassan, Yıldız’s food safety and defense general manager, said the company’s approach covers food defense, supply chain integrity and consumer sensitivities in addition to regulatory compliance and quality control.

“This approach is rooted in the principle of the late Sabri Ülker, the founder of Ülker: ‘I do not produce any product that I would not eat myself or feed to my children’,” said Hassan. He added that the principle remains one of the key references for Yıldız Holding’s global food safety vision.

Hassan said the company’s Food Safety Board supports that vision through a governance structure covering global operations.

“In this framework, we contribute to managing food safety through common principles across 33 food and food-related production facilities in 11 countries among Yıldız Holding’s 45 factories worldwide,” he stressed.

‘Misinformation can damage trust in food regardless of the product itself’

Hassan said food safety does not begin or end on the production line and that access to accurate, scientific and understandable information has become an important part of the food safety ecosystem.

“Misinformation can damage trust in food regardless of the product itself,” Hassan said. “It can create unnecessary concern among consumers or, conversely, lead them to underestimate risks that deserve attention.”

He said the company works to strengthen a food safety culture from suppliers and production facilities to product development processes and consumer sensitivities.

Hassan added that the board bases its criteria on scientific principles, national and international regulations and globally recognized best practices.

He further noted that the company regularly reviews its standards according to the requirements of different regions and Yıldız Holding’s food safety vision.

Among its key references are the Codex Alimentarius principles, Turkish food regulations, European Union legislation and US Food and Drug Administration (FDA) regulations, Hassan added…

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