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Press release…
TAT GIDA’S KETCHUP REVOLUTION: TAT KETCHUP PICKLE, SWEET CHILI AND CAJUN SPICE!
Türkiye’s most beloved ketchup brand, Tat, is bringing world flavours to the tables with its new seasoned ketchup product line.
Tat Gıda, one of the sectoral leaders in the Turkish food industry in the production of tomato paste, tomato products, sauces, ready-made meals and pickles, has launched a groundbreaking innovation in the ketchup category. By combining the unique flavours of global cuisines with the legendary taste of ketchup, Tat Gıda has introduced seasoned ketchup to Türkiye.
The new line, consisting of three distinct flavours: “Tat Ketchup Pickle,” “Tat Ketchup Sweet Chili,” and “Tat Ketchup Cajun Spice,” has been launched with the slogan “Sweeten Your World with Tat Ketchup.”
“Our flavoured ketchup products directly represent the future of the ketchup category.”
Tat Gıda General Manager Veysel Memiş stated that the new products are distinct not only in terms of flavour but also in terms of the category.
Emphasizing that the new series of flavoured ketchup products not only leave a distinct taste on the palate, but also change the understanding of the category, he said, “These products are not just ordinary sauces; they directly represent the future of the ketchup category. They should never be confused with the sweet chili-like ready-made sauces seen in the market. Because we distinguish ourselves by expertly blending Tat Ketchup’s legendary flavor with new flavours.”
“We don’t just offer our consumers a new product; we promise them a journey of discovery. Because our flavoured ketchup series contains curiosity in every drop and a unique taste in every bite,” he added…
