THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
Related Articles
Turkish consumers, squeezed by rising prices and growing food-safety concerns, are tightening their budgets and increasingly opting for homemade and traditional meals over eating out.
A wave of food poisoning incidents has eroded consumer confidence, driving households to embrace homemade products — even as questions linger about whether home preparation is truly safer.
A study by market research firm NielsenIQ for the Food Retailers Association shows consumers are acting more frugally, more controlled and more planned due to economic conditions.
Spending more time at home and reducing out-of-home consumption are becoming permanent behaviours. Price comparison and discount tracking have become standard habits. While the global inclination to avoid waste and buy only what’s needed is 52 percent, it rises to 56 percent in Türkiye.
Heightened sensitivity around food poisoning news, perceived increases in illness, debates over chemical content and trust in packaging information are becoming critical purchase factors.
The presence of children at home, health issues, and social media influence directly shape nutritional decisions, while practices like freezing seasonal produce and preparing homemade staples such as canned goods and “mantı,” a type of dumpling, gain traction…
