THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
The “Future of Food 2.0” report, prepared by PwC’s strategy consultancy group Strategy&, highlights the transformation the global food ecosystem will undergo over the next decade and identifies new areas of growth. According to the study, which is based on interviews with 30 senior executives from leading food and agriculture companies worldwide, healthy eating, changing consumer expectations and environmental transformation are among the key dynamics reshaping the food system.
According to interviews with 30 senior executives from leading food and agriculture companies worldwide, healthy eating, changing consumer expectations and environmental transformation stand out as the most critical driving forces shaping the food ecosystem over the next decade. Artificial intelligence and technology follow closely behind these areas.
The study identified nine emerging growth areas within the food ecosystem, with the total market size expected to reach 3.1 trillion dollars by 2035. These areas are growing at a rate nearly four times faster than the total food ecosystem, which is projected to reach approximately 9.9 trillion dollars by 2035.
The largest growth area is health and nutrition, with a volume of 800 billion dollars. This sector has the potential to create a wide-ranging impact, from the transformation of ingredients to more sustainable and resource-efficient production.
Reducing farmers’ financial and operational risks is critical to realising the 400 billion dollar opportunity in the production sector. Meanwhile, developments in the production sector have the potential to create a 680 billion dollar market. This could also alleviate pressure on land use and the supply chain.
Participants highlight three key elements for scaling up innovations that go beyond core business areas: clear, long-term strategic choices regarding where and how to position oneself; patient capital capable of sustaining new business models; and strong ecosystem-wide collaborations to share risks and bridge capability gaps.
The report titled ‘The Future of Food 2.0: Transformation and Growth Opportunities in the Global Food Ecosystem’, prepared by PwC’s strategy consultancy group Strategy&, examines the transformation dynamics and new growth areas that the global food system will face over the next decade. The study reveals that a significant restructuring process has begun within the food ecosystem, driven by the effects of climate change, resource constraints, changing consumer expectations, geopolitical fluctuations and technological developments…
