THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
Related Articles
Press release…
Mantra Agri Solutions – A Joint Venture of Haldiram and SK Group Joins as Title Sponsor of Global Potato Summit 2025, India
Mantra Agri Solutions, a joint venture between India’s renowned snack food brand Haldiram and the SK Group, a leading player in the agri-value chain, has joined the Global Potato Summit 2025 as its Title Sponsor. This association reflects a shared vision to strengthen the potato ecosystem through responsible sourcing, quality-driven processing, and global engagement.
The Global Potato Summit 2025 will be held on 11th and 12th December 2025 at the India Expo Mart, Greater Noida, Delhi NCR, India, followed by live farm demonstrations on 13th December at a nearby location. With growing anticipation following its highly successful debut at the World Potato Congress 2024 in Adelaide, the Summit is set to become a landmark gathering of stakeholders from across the potato value chain. The GPS 2025 focuses on the complete spectrum of the potato industry, covering areas such as farming, storage, processing, packaging, machinery, and exports. It offers a platform for meaningful dialogue, networking, and the exploration of new business opportunities across both domestic and international markets.
Government entities, trade bodies, renowned companies from both India and around the world, and institutions from over 15 countries are expected to participate, making it one of the most influential forums for collaboration and knowledge exchange. The Global Potato Summit is also proud to partner with international events such as Potato Europe in the Netherlands and Potato Days Turkey. These collaborations are expected to attract a high level of technical expertise and participation from top-tier global exhibitors, further reinforcing the event’s international stature.
India – A Land of Opportunity
India, as the second-largest potato producer in the world, presents a vibrant and promising market for the potato industry. With its diverse agro-climatic conditions, robust agricultural sector, and increasing domestic demand, India is uniquely positioned to drive substantial growth in potato producing and processing.
The India frozen potato products market attained a value of USD 1.77 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 17% to reach USD 7.23 billion by 2032.
Seizing Opportunities in the Booming Asia Pacific market
Commenting on this mega event in 2025, M. B. Naqvi, Chief Coordinator of the Global Potato Summit and CEO of Media Today Group, highlighted South Asia’s pivotal role in the potato industry. He said, “The upcoming GPS — a focused potato value chain industry event — presents a strong opportunity for stakeholders to tap into the thriving Asian market. With the Asia-Pacific region projected to account for 57% of global market growth, countries like China, India, and Bangladesh are leading in production. The market dynamics in the APAC region are further shaped by regional consumption patterns. Potatoes are among the most widely consumed foods in many Asian countries, including India, Pakistan, Bangladesh, Nepal, Thailand, China, and Myanmar, as well as in the MENA region.”
About Mantra Agri Solutions – A Joint Venture of Haldiram and SK Group
Mantra Agri Solutions, brings deep sectoral expertise and a strong commitment to value-driven procurement and supply chain operations. Formed by two respected industry leaders—Haldiram, India’s iconic snack food brand, and SK Group, a leading agricultural value chain company—Mantra addresses the growing need for an organized, scalable, and quality-assured sourcing platform for potatoes in India.
The company focuses on building a transparent, technology-backed procurement model connecting directly with farmers, FPOs, and aggregators to ensure fair pricing, timely delivery, and uncompromising quality. Mantra’s mission is to build India’s most trusted, transparent, and traceable one-stop agricultural procurement solution, supporting sustainable farming, improving farmer incomes, and enhancing India’s global agricultural competitiveness.
Mantra plays a key role in sourcing potatoes across crop cycles and geographies, producing high-quality seed through biotechnology and providing agronomy support to improve crop yield and quality. Its integrated cold storage, processing facilities, and pan-India logistics network ensure efficient, reliable deliveries.
The company specializes in supplying processing-grade potatoes for food manufacturers and export, serving as Haldiram’s procurement partner and a trusted supplier for chips, frozen food, and snack producers. Its direct farmer engagement, bypassing intermediaries, ensures transparent pricing and traceable sourcing that meets global standards.
In 2024–25, Mantra procured over 350,000 metric tonnes of potatoes, working with 10,000+ farmers, becoming India’s largest supplier of processing-grade potatoes. Looking ahead, it plans to expand near processing zones, introduce AI-powered advisory tools, geo-tagged procurement tracking, and set up ‘Mantra Krishi Kendras’ to deepen farmer engagement and operational efficiency.
Led by seasoned agri-sector professionals, Mantra is dedicated to empowering Indian farmers and making India globally competitive in agriculture.
Sandip Thakker, Managing Director, Mantra Agri Solutions | Founder, said, “S K Group Our vision is clear: To position India as a global leader in the agri value chain—starting with potatoes. We are fully prepared not only to meet the quality demands of the potato processing industry but also to cultivate trust, drive innovation, and set new standards of excellence with our partners. As the Title Sponsor of the upcoming Global Potato Summit 2025, we are proud to lead the conversation on innovation, sustainability, and global market readiness in the potato sector. We eagerly look forward to engaging with stakeholders across the value chain and showcasing our next-generation farming and export practices during the Farm Demonstration.”
Jaideep Bhatia, Chief Executive Officer, Mantra, stated, “At Mantra, we believe that the future of India’s potato economy lies in collaboration, innovation, and traceability. In collaboration with SK Group and Haldiram, we are proud to sponsor the Global Potato Summit 2025—a platform that unites global expertise with grassroots impact. Global Potato Summit is not just an event; it’s a movement toward sustainable farming, smarter supply chains, and a globally competitive potato ecosystem.”
Farm Demonstration- 13th December
Following the two-day exhibition and conference on December 11 and 12 at the India Expo Mart, the Summit will culminate with an exclusive Farm Demonstration on December 13, 2025, at a nearby location. This field event will offer participants a chance to witness live demonstrations of modern farming practices, seed varieties, mechanization, and post-harvest technologies in action—bridging the gap between discussion and ground-level implementation.
Stay tuned for more updates as we begin unveiling our partners, sponsors, participating countries, and exhibitors. With growing excitement and momentum, we invite stakeholders across the agricultural spectrum—farmers, agribusinesses, researchers, policymakers, and global buyers—to come together at Global Potato Summit 2025.
