THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
November, 2026…
The AGRINNOVATE ADIM Online Training Platform aims to foster the development of a more innovative, resilient and sustainable ecosystem by facilitating access to knowledge for the digital and green transformation of the agriculture and food sector.
The AGRINNOVATE ADIM project, led by the İzmir Agriculture Technology Centre (İTTM) and carried out in partnership with the İzmir Commodity Exchange, Yaşar University, Neohub Teknoloji Yazılım Pazarlama ve Danışmanlık A.Ş., İmecemobil Tarım Platformu Elektronik Hizmetler Tic. A.Ş., the İzmir Development Agency, the Software Industrialists Association (YASAD), the Turkish Association of Agricultural Equipment and Machinery Manufacturers (TARMAKBİR) and the Mersin Chamber of Commerce and Industry, has completed the development of its Online Training Platform. This platform is now accessible and designed to enhance the digital transformation capacities of SMEs and public institutions operating within the agriculture and food sector.
Consisting of seven distinct modules, the programme is designed to equip participants with knowledge and competencies across a wide range of areas from smart agricultural technologies and artificial intelligence applications to digital marketing and the green transition.
The training platform will play an active role in promoting the effective use of digital technologies within the agriculture and food sector, supporting the development of innovative practices and contributing to a sustainable transformation across the industry. Developed with the needs of small and medium-sized enterprises (SMEs) and public institutions in the agriculture and food sector in mind, this online training platform aims to help industry stakeholders adapt to technological advancements and manage their digital transformation processes more effectively.
Digital transformation from farm to fork…
Ömer Gökhan Tuncer, Chairman of the Board of the İzmir Commodity Exchange, unveiled that the training platform which addresses the entire value chain from agricultural production to marketing, consists of seven core modules.
“The content, presented under the headings of Digital Strategy and Corporate Transformation, Smart Agriculture and Industry 4.0, Artificial Intelligence and Agriculture, Digital Marketing and Next-Generation Trade, Technology Development and Validation, Commercialization and Ecosystem Building and Green Digitalization, combines theoretical knowledge with practical, application-oriented approaches,” he said.
“Through this programme, participants will have the opportunity to explore innovative applications such as the Internet of Things (IoT), sensor technologies, precision agriculture, automation and AI-powered decision-making systems, while also gaining insights into digital marketing, e-commerce, business model development, access to investment resources and commercialization processes,” he added.
Aiming for a sustainable and competitive agricultural ecosystem…
Green digitalization serves as a key component of the training platform. Through content covering topics such as carbon footprint tracking, the circular economy, agricultural waste management, energy and water efficiency along with climate change adaptation, the programme aims to address digital transformation in conjunction with environmental sustainability.
Encouraging participants to apply the knowledge they gain to their own businesses, institutions or innovative startup ideas, the programme pursues significant and strategic objectives, including enhancing efficiency within the agriculture and food sector, fostering the development of technology-driven business models and bolstering competitiveness…
