THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
Pınar Meat, which responds to changing consumer trends through its sustainable production philosophy, superior quality standards and innovative products, maintained its leading position in the overall processed meat market with a 16.8 percent market share achieved last year.
Pınar Meat has published its activity report for 2025. The report includes a financial summary, the company’s position in the meat market, R&D and export activities and sustainability initiatives.
Hüseyin Demir, General Manager of Pınar Meat, who stated that they are one of the first brands that come to mind when it comes to sustainable food production, explained, “As a pioneering and innovative company that has been shaping the meat sector for 40 years, we achieved a sales volume of 35,883 tonnes last year and maintained our strong market position with a 16.8 percent share of the processed meat market (excluding Nielsen Discount Stores). As a result of all these activities, we achieved a net sales revenue of 10.5 billion TL, representing a 3 percent growth.”
Highlighting that they carried out export activities in 30 countries last year and managed to achieve export revenue of 4.8 million US dollars despite various restrictions in many markets, Demir noted, “We continued our brand investments targeting the markets of Northern Cyprus, Iraq and Azerbaijan, thereby strengthening our market presence. We also maintained our operations in the European and American markets. Our products in the frozen baked goods category, such as börek and puff pastry, continue to attract consumer interest in many export markets.”
“Our target for 2026 is to double our exports,” Demir added…
