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“Europe is our most important market in our fresh fruit and vegetable exports”

Stating that the Mediterranean Fresh Fruit and Vegetable Exporters’ Association, which brings to the forefront the sustainable, high quality and rich product diversity that gives confidence from field to table in international markets, successfully carried out Türkiye’s national participation organisation at the Fruit Attraction 2024 Fair held in Madrid, the capital of Spain, between 8-10 October, President Ferhat Gürüz said, “We had productive business negotiations at the event where companies from 55 countries showed up.”

Indicating that Fruit Attraction 2024 Fair drew great attention worldwide, Gürüz explained, “The largest market in Türkiye’s fresh fruit and vegetable exports is the European Union countries with a share of 35.8 percent. Türkiye’s geographical location, offering high quality and affordable products increases the interest of European countries. In order to take place in the European Union market, which attaches great importance to food safety standards, our companies take care to produce in accordance with certificates such as GlobalGAP, HACCP and EU standards. These advantages make it easier for our country’s products to enter the EU smoothly. We endeavoured to evaluate potential opportunities at this prestigious fair.”

About İsmail Uğural

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