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TURKISH SALMON FEATURED IN JAPAN’S ECONOMIC GIANT, THE NIKKEI…
Press release…
The Eastern Black Sea Exporters’ Association (DKİB) is strengthening the position of Turkish salmon in the Japanese market through a promotional campaign supported by TURQUALITY®. A short promotional film published on Nikkei Online, which reaches 30 million users monthly, aims to further reinforce the premium perception of Turkish salmon within the Japanese business community.
TRABZON – The Eastern Black Sea Exporters’ Association (DKİB), which brings the Eastern Black Sea’s export potential to global markets, has launched a comprehensive media campaign in Japan, one of its most strategic markets. The initiatives prepared under the “Turkish Salmon from the Black Sea” TURQUALITY® Promotion Project have been published on Nikkei Online, Japan’s most prestigious publication in the fields of economics and business.
Record Growth in Exports: Fourfold Increase in Two Years
With Turkish salmon exports to Japan having increased approximately fourfold over the past two years to reach 28.5 million US dollars, the DKİB has taken action to strengthen its position in this market. Turkish salmon, which meets the high quality standards of Japanese consumers, has gained significant momentum in its branding efforts through the promotional film published on Nikkei Online.
From the Peaks of the Black Sea to Japanese Tables…
As part of the digital campaign, alongside the work carried out in Nikkei, Turkish salmon was also given extensive coverage in Suisan Keizai, one of the leading publications in the seafood sector. Highlighted for its vibrant colour, ideal fat content and the texture sought after in Japanese culinary culture, Turkish salmon was introduced to Japanese consumers across both print and digital platforms.
The published visual and written content particularly emphasised the journey of Turkish salmon from the rivers originating in the peaks of the Black Sea to the cold, low-salinity and turbulent waters of the Black Sea, as well as the premium qualities this unique natural environment imparts to the product.
Goal: Sustained Leadership in the Japanese Market
This campaign, running for one month on Nikkei Online—the primary platform for Japanese decision-makers with 240 million monthly page views—and the fisheries sector publication Suisan Keizai, will remain active throughout the month. Through this comprehensive promotional campaign, DKİB aims to ensure that Turkish salmon is perceived not merely as a food product but as a high-quality global brand, thereby further consolidating its position in the market.
