THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
PwC has published the 2025 Global Consumer Voice Survey…
Companies that earn consumer trust and prioritize innovation will achieve success in the food ecosystem…
PwC’s 2025 Global Consumer Voice Survey reveals that the food industry may be undergoing a comprehensive transformation. Increasing supply chain pressures and shrinking profit margins are pushing the industry toward new approaches, while consumer demand is shifting toward healthy, convenient and technology-enabled food options.
The survey, conducted in February 2025 and conducted by interviewing more than 20,000 consumers across 28 countries and regions, highlights that tariffs imposed on agricultural imports are escalating trade tensions and could reduce demand for price-sensitive categories. The research highlights that rising temperatures and changes in precipitation patterns, considered risks stemming from climate change, pose serious risks to product yield and quality. It emphasizes that all stakeholders in the sector must leverage technology to reduce waste, make business processes more efficient, and meet consumers’ healthier, more environmentally friendly dietary preferences.
The question “How do we eat?” is shaping the sector…
Cihan Harman, Partner and Retail and Consumer Products Industry Leader at PwC Türkiye, emphasizes that food preferences influence consumer purchasing behavior and emphasizes that consumers are increasingly asking the question “How do we eat?”
Consumers prioritize value in the food sector…
According to the research, consumers believe that the ultimate responsibility for making healthy choices lies with them. Furthermore, they expect food companies and organizations to help them live healthier lives. When asked, “Who is responsible for promoting healthy and nutritious eating?”, 51 percent of respondents ranked food producers and manufacturers in the top three. This is followed by government agencies and public health organizations (47 percent), retailers and grocery stores (37 percent) and restaurants and food service providers (22 percent). Furthermore, 33 percent of respondents say health benefits are one of the most important factors when deciding to switch from one food brand to another. This highlights a gap between what retailers and manufacturers offer and consumer expectations…
