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Pınar Dairy continues to develop their ambitious goal of innovation, quality and safe food targets…

Press release…

Pınar Dairy’s New Generation Packages are on the Shelves with Modern Design!

300 Million Liras Investment from Pınar Dairy…

Pınar Dairy (Süt), Türkiye’s leading brand in the dairy sector, continues to maintain its health, quality and innovation-oriented approach with more than 50 years of experience. Carrying out its activities with the vision of sustainable development, Pınar Dairy will have invested approximately 300 million liras until the end of 2024 for its new packaging with a modern design.

For 50 years, the goal of Innovation, Quality, Safe Food and Healthy Generations has always been pursued…

Pointing out the importance they have given to food safety, quality and innovation since the first day they started production, İdil Yiğitbaşı, Chairwoman of the Board of Directors of Pınar Dairy, stated that their aim is to contribute to the upbringing of healthy and happy generations and to carry out activities that can meet the needs of society.

Left to right; Gürkan Hekimoğlu, General Manager of Pınar Dairy; Mehmet Aktaş, CEO of Yaşar Holding; İdil Yiğitbaşı, Chairwoman of the Board of Directors of Pınar Dairy and Suat Özyiğit, Deputy CEO of Yaşar Holding

Highlighting that they have been making new investments to develop their sector since their establishment, İdil Yiğitbaşı said, “We will have invested approximately 300 million liras in 2024. We aim to offer the best products and services to our consumers without compromising on innovation and quality. Our new generation packaging, which will meet our consumers for the first time in the country, is a reflection of this vision. For 50 years, we have been standing by our consumers with our innovative, healthy and delicious products for the Health of Generations, Tomorrow of Generations with our farmers, suppliers and all our business partners. On this occasion, I congratulate all our sector stakeholders on 1 June World Milk Day.”

Underlining that for 79 years, they have been working with an entrepreneurial spirit with a focus on innovation, Yaşar Holding Chief Executive Officer Mehmet Aktaş emphasized that they develop innovative products and services that add value to the lives of the consumers in order to offer a better life with the Pınar brand.

“We believe in innovation and constantly innovate with our entrepreneurial spirit. In this way, we want to carry all our brands within the Group to the future in a way to stand out in the second century of our country. The investment we have realised in Pınar Dairy is an indicator of these effort. Pınar Dairy, with its market-leading products, will continue to develop products for the health of its consumers, as it has done every day for 50 years,” Aktaş added…

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