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Press release…
A Global Step for Aydın Memecik Olive Oil with European Union Registration: Developing Branding and Commercialisation Strategies for Geographical Indications…
An important step was taken within the scope of the ‘Development of Branding and Commercialisation Strategies for Geographical Indications Project’ hosted by Aydın Commodity Exchange in cooperation with the World Intellectual Property Organization (WIPO) and the Turkish Patent and Trademark Office. Having obtained European Union registration, Aydın Memecik Olive Oil has entered a strategic process that will support regional agricultural development and increase its visibility in world markets.
In the meeting, the branding and commercialisation process to be carried out after the registration of Aydın Memecik Olive Oil in the EU was discussed.
Delivering the opening speech, Aydın Commodity Exchange Chairman Fevzi Çondur drew attention to the importance of not only registering geographically marked products but also branding them and turning them into economic value. As of 2024, within the scope of the project carried out in cooperation with WIPO and the Turkish Patent and Trademark Office, Aydın Memecik Olive Oil, which is registered by Aydın Commodity Exchange, is among the prominent products.
Pointing out that the product, which they have successfully completed the European Union registration process, assumes a leading role in the fields of collective management, branding and marketing, Çondur said, “Thus, the geographical indication has become not only a document, but a strategy, a development tool. Thanks to this project, together with our producers and stakeholders, we are making significant progress towards making geographically labelled products more visible, powerful and valuable both domestically and in international markets.”
“This endeavour to promote the unique qualities of our products to Türkiye’s main trading partners and to transform this value into added value gives us a very important vision as well as a great responsibility.
Aydın Memecik Olive Oil aims to achieve a stronger position in national and international markets as an exemplary product in this process,” Çondur added…
