THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
October, 2026…
According to data from ikas, which assessed e-commerce trends in the coffee sector as part of World Coffee Day on 1 October, the share of coffee and coffee-related products in e-commerce shopping baskets has doubled over the past year, rising to 3.7 percent. Around 85 percent of the nearly 100 coffee brands selling online via the ikas platform also have physical shops. For brands implementing the right digital marketing and customer loyalty strategies, turnover growth exceeds 40 percent.
Coffee is becoming an increasingly significant category not only in daily consumption but also in e-commerce. ikas’s data from the past year, which assessed e-commerce trends in the sector as part of World Coffee Day on 1 October, reveals a marked increase in the prominence of coffee purchases across digital channels. Accordingly, the share of coffee and coffee-related products in total e-commerce shopping baskets has doubled in a year, reaching 3.7 percent.
Mustafa Namoğlu, Co-founder and CEO of ikas, notes that the dynamism in the coffee sector is not limited to the growth of online sales alone, but that physical shops and e-commerce have evolved into a mutually reinforcing structure…
