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Press release…
TAT FOOD (GIDA) raised the standard in ready meals with Olive Oil (based) Stuffed Grape Leaves…
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Tat Food, one of Türkiye’s oldest food brands, has strengthened its leadership in the ready-meal category by combining traditional flavours with a modern production approach. Tat Food, a leading player in the industry with a wide range of products from tomato paste to tomato products, sauces, practical ready meals and pickles, has implemented a new production model that sets it apart in the category with the addition of Tat Olive Oil Stuffed Grape Leaves along with Olive Oil and Sour Cherry Stuffed Grape Leaves to its ready meal portfolio.
Highlighting that Tat Gıda, which exports to 50 countries across 5 continents worldwide, is shaping healthy eating trends, Veysel Memiş, Chairperson of the Board of Directors, stated that they are moving forward with the vision of transforming the traditional canned food brand image into a complete food brand with modern and innovative products.
Pointing out that consumer expectations are rapidly transforming, Veysel Memiş said, “Today, competition in the ready-to-eat food category is shaped around content quality, production approach and the values the brand represents.”
“As Tat Food, we aim to be the leader in this transformation. With this understanding, the Tat Olive Oil Stuffed Grape Leaves and Sour Cherry Stuffed Grape Leaves we’ve added to our product portfolio are not just a new product; they also represent a claim to conceptual clarity within the category,” he added…
