THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
The first four-year phase of the Turkish Tastes Turquality project, carried out by the Aegean Exporters’ Associations (EIB) in the US market with the support of the Ministry of Trade, has successfully concluded by reaching its targets. Preparations for the second phase of the project are also carried out with great care.
The four-year tasting and promotion event was held on November 9, under the auspices of the Los Angeles Consulate, with the participation of institutions/organizations, restaurant managers, hotel chain managers, distributor-importer purchasing managers, famous chefs, influencers, press representatives, diplomatic mission representatives and educational institutions. The leading representatives of the Turkish Tastes community, which was formed during this period, came together.
We have largely met our targets…
Kazım Gürel, Member of the Board of the Aegean Furniture Paper and Forest Products Exporters’ Association, who is responsible for the coordination of the project on behalf of the Aegean Exporters’ Associations and known as the Turkish Tastes Ambassador in the Turkish Tastes Community, said that the success of the project comes from the roadmap built on scientific outputs.
“Today, we are reaping the fruits of the strategic plan we have created in line with short, medium and long-term goals, with the outputs we obtained as a result of in-depth analysis of the US market at the beginning of our first four-year phase. During this period, we carried out many activities with clearly defined targets and achieved our targets to a large extent,” he said.
In addition to activities targeting professionals such as recipe videos with famous chefs, industry-based tasting and promotional events, participation in national-scale events, media advertisements and chef competitions that have become traditional, we also carried out end-consumer-oriented activities such as private jet tasting event and e-sports competitor sponsorship. . However, we attributed the greatest importance to our partners with whom we will walk together,” he added…
