THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
July 2026…
Alper Sesli, Chairman of Dream Sales Machine, which develops projects for the coffee industry, stated that coffee festivals have now become not just cultural events but also a tool for economic development.
“A coffee festival directly stimulates around 60 sectors, ranging from tourism to logistics and from software to security and when supply chains and ancillary services are included, it mobilises over 100 sub-sectors. This creates an economic ecosystem comprising a total of around 160 sectors,” Sesli said.
Türkiye’s rapidly growing coffee culture is giving rise to a new economic sector; the festival economy. Coffee festivals, which bring together thousands of visitors, are now regarded not merely as gatherings for industry professionals, but as multi-layered economic platforms that revitalise city economies. According to Alper Sesli, Chairman of Dream Sales Machine, the economic impact created by festivals is often far greater than meets the eye.
A Festival Does More Than Just Sell Tickets…
Festival visitors do not just spend money at the event venue. They make a significant contribution to the local economy through accommodation, transport, restaurants, shopping and other forms of local consumption.
Within this context, Alper Sesli noted that the economic impact of festivals extends across a wide range of sectors, commenting: “The festival economy has now become a sector in its own right. A visitor’s spending does not remain confined to the event venue. It spreads to hotels, restaurants, transport companies, the retail sector and numerous service industries. Sponsorship investments, local authority expenditure, artists’ fees, technical equipment hire and organisational costs also form key parts of this economic activity.”
“The money spent at the festival site does not simply stay there; it trickles down to hundreds of businesses throughout the supply chain. In economics, this is known as the ‘multiplier effect’,” he added…
