THE GLOBAL WINDOW OF TURKISH FOOD AND AGRICULTURE The Global Window of Turkish Food and Agriculture Sector
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Press release…
November, 2026…
Turan Göksan, Vice Coordinator Chairman of the Aegean Exporters’ Associations (EİB) and Chairman of the Aegean Textile and Raw Materials Exporters’ Association, stated that social media and digital communication channels play a significant role in shaping consumer preferences in the Chinese market. Pointing out that a large portion of shopping and product discovery in China takes place via e-commerce platforms, Göksan emphasized that Turkish companies must place greater focus on digital promotional activities to establish a lasting presence in the market.
“In China, social media and e-commerce platforms are highly influential in how consumers discover, research and purchase products,” said Göksan.
“Therefore, for our companies aiming to succeed in the Chinese market, participating in trade fairs alone is not enough. They need to promote their products through digital channels year-round and engage directly with Chinese consumers. As the Aegean Exporters’ Associations, we have long been using our WeChat account to showcase our activities, our participation in trade fairs and the products of Turkish companies. Moving forward, we plan to update the structure of this account to make our communication with the Chinese market more effective,” he noted.
“We aim to strengthen our ties with Chinese buyers by providing greater visibility for our companies and their products,” he added…
