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LEON PİÇON: BETTER COTTON IS A MUST FOR SUSTAINABLE EXPORT

The demand for sustainable cotton in the Textile and Ready-to-Wear Sectors, which has an annual economic size of 60 billion dollars and earns Turkey more than 25 billion dollars every year, is increasing day by day in line with consumer preferences.

The Better Cotton Practices Association (IPUD), which serves to provide common benefits for the relevant parties by expanding sustainable cotton production in Turkey, has been continuing its activities for the development of the Better Cotton Standard in Turkey since 2013.

Stating that they are the institution responsible for the implementation of the Better Cotton Standard in Turkey, Better Cotton Practices Association President Leon Piçon said that in addition to this responsibility, they have carried out projects and collaborations on various issues in different regions in order to remove the obstacles to environmental, economic and social sustainability in cotton production.

Piçon said, “As IPUD, we started a project cooperation with the European Investment and Development Bank (EBRD) this year as well.”

Better Cotton is a must for sustainable export…

Indicating that the production of Better Cotton in Turkey in the 2020-21 cotton season is approximately 10% of the total production, IPUD Chairman Leon Piçon explained, “With this project, which covers every stage of the Better Cotton Standard, We aim to further deepen and expand our practices. The demands of suppliers for Better Cotton in textile and apparel exports are rising day by day. The European Union aims to zero its carbon emissions by 2050 within the framework of the Green Deal. As of 2022, carbon tax will be on the agenda for export products. We also need to prepare ourselves for this process.”

Pointing out that the cooperation with the European Investment and Development Bank (EBRD) will also contribute to the sustainable production of the Turkish cotton, textile and apparel industries, Piçon added, “The purchasing preferences of the brands are in favour of cotton produced in sustainable standards. We continue our efforts to expand sustainable cotton production in our country, both due to its environmental, economic and social contribution and in order to reduce the foreign dependency of the Turkish industrialists.”

About İsmail Uğural

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