Kaya Farm, creating Turkey’s first breakfast chain markets, has set a new target in e-commerce.
Kaya Farm Chairman Zülfikar Kaya said, “As we entered the year, we focused on foreign and HORECA targets. We achieved 38 percent growth in the first quarter of 2020. We have reached the capacity of milk processing 200 tons per day and 6 thousand tons per month. Now, our most important goal is to achieve the same success like we did in retail in e-commerce.”
Kaya Farm, got started first in İpsala district of Edirne where a rich cheese manufacturing tradition and high quality production exist, continues its works with 109 stores in 21 provinces across Turkey and also reaches to consumers directly.
Kaya Farm employs a total of 850 employees in its factory located on 62 decares of land in Ipsala and its headquarters and logistics center located on 10 thousand square meters in Sultanbeyli region of İstanbul.
Zülfikar Kaya emhasizes that they constantly follow the trends and developments in production technology and R&D activities. Explaining that the most important item of the 2020 agenda is e-commerce, Kaya stated, “As of mid-May, we started service in the mobile applications and on our website and named ‘Kaya Farm Bi’tıkta’ (at one hit). Our goal is to bring our products with the consumer within 2 hours in Istanbul.”
No interruption in production…
The brand, which continued its production and growth during the pandemic period, was actually opened as a small grocery store under the name of Kaya Kardeşler (Kaya Kardeşler) in the early 80s. Kaya Farm has reached 109 chain stores in 21 provinces today. Kaya Farm Chairman Zülfikar Kaya points out that after the grocery store, they started producing dairy products in the Ipsala district of Edirne in the early 2000s with a small dairy. Kaya adds that they are the first and pioneering company to establish chain stores in this field by building up factory outlets.
The production facilities with a daily processing capacity of 200 tons of milk were switched to a fully automated system in 2017, increasing productivity by 100 percent. After that day, Kaya Çiftliği gained speed in growth.
Fast growth in the first quarter…
Kaya Farm obtained the fruit of its technology investments so far with the financial results it received in the first quarter of 2020. Kaya Farm Chairman of the Board Zülfikar Kaya concluded, “We have focused on overseas and HORECA targets. Kaya Farm grew 38 percent in the first quarter of 2020. We have reached the capacity of processing 200 tons per day and 6 thousand tons per month. Now, we want to achieve another success in e-commerce too.”