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KAAN BARAL: NUTS CONSUMPTION PER HOUSEHOLD IS 27 KG

Consumption per household was 27 kg

Stating that the sector continues to invest and grow in 2021, Peyman CEO Kaan Baral said that the packaged nuts market has reached a size of approximately 7 billion TL with the increase in consumer awareness and demand for hygienic products. Baral said, “2021 has been a year in which we continued to grow both as a sector and as a company. In 2021, the figures per household also increased and the amount of dried nuts taken into the household was around 27 kg. We see that 2021 has been completed with a consumption of approximately 550 thousand tonnes of nuts.

PEYMAN CEO'SU KAAN BARAL: “2021'DE KURUYEMİŞ PAZARI 26 MİLYAR TL'YE  YAKLAŞTI” – Business News İş Dünyası Dergisi
Kaan Baral

Saying that 2021 was a productive and successful year for Peyman as well, Kaan Baral said, “We have become a brand that can take the right steps at the right time. We also contributed to the growth of the market with our innovative investments. We continued to support our brands, develop our gourmet delicacies, invest in digitalization and R&D, and Turkish agriculture. We closed 2021 with a growth of up to 30 percent in turnover.”

In 2022, 30 percent of the turnover will be allocated to R&D

Kaan Baral underlined that the most important dynamic behind the growth is R&D and innovation investments and continued as follows:

“In 2021, as in previous years, we focused on strengthening our global player identity and being a part of innovative solutions. While the share of R&D in our turnover was 7% in 2019, we increased it to 20% in 2021. Our goal is to boost the innovative aspects of products by producing more qualified R&D projects every year than in the previous period. We entered the new year with the same vision and goals. We anticipate that the R&D share in the turnover will be 30 percent for 2022. We will continue to create brand new gourmet flavors for our consumers.”

“Our Contracted Agriculture Project will grow”

Emphasizing that they will continue to support quality and sustainable production as a brand with the Contract Agriculture Project, Baral concluded his words as follows: In 2022, we will increase our investment in contract agriculture. We aim to realize our contracted agriculture project on an area of ​​88 thousand decares by 2025.”


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