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DRIED FRUIT SECTOR TO REACH 2023 TARGETS WITH ‘LEAN PRODUCTION’

Press release…

Dried fruit businesses will focus on lean techniques in production

Exporter companies have taken action in order to improve their competencies through lean production techniques and reach 2023 targets in dried fruit sector which is among the healthy products list of the World Health Organization (WHO).

With the coordination of the Ministry of Trade, the consultancy activity of ‘Lean Production Techniques’ carried out within the scope of the International Competition Improvement (URGE) Project named “Turkish Dried Fruits”, initiated in January 2019 by the Aegean Dried Fruits and Products Exporters’ Association has been completed.

Birol Celep, Chairman of the Aegean Dried Fruits and Products Exporters’ Association, stated that 9 of the 18 companies involved in the URGE Project named “Turkish Dried Fruits” took part in the training process of ‘Lean Production Techniques’.

Pointing out that in order to ensure customer satisfaction, increase profitability in production, maintenance and quality processes, Celep said, “Participant exporters benefited from the consultancy service. Celep also informed that URGE projects are a comprehensive support programme offered to improve the International Competitiveness of exporting companies.

Both customer satisfaction and profitability will increase…

“Sustainability cannot be achieved by finding new markets and customers to increase exports,” Celep noted.

“Perfect (flawless) product and service at the price requested by the customer and timely delivery are very important to ensure customer satisfaction. While doing all these, the profitability should be increased in terms of the business,” Celep added.

Explaining that they mediated exporter companies to set up this equation correctly with the ‘Lean Production Techniques’ training, Celep concluded, “The main export products of our dried fruit sector are sultana raisins, dried apricots and dried figs. As known the World Health Organization has registered that they are healthy foods. Furthermore Turkey keeps being as world leader in exports of dried fruits. 19 companies, participated in URGE Project, are strong players of the industry and capable of providing Turkey to be a market maker in these products. We plan to carry our exports, amount to 1.5 billion dollars currently, to our 2023 targets with the synergy to emerge today.”

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About İsmail Uğural

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