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DAVUT ER: USA IS THE TARGET MARKET FOR TURKISH OLIVE OIL

Target market in olive oil USA…

The Turkish olive oil sector continues its promotional activities in the US market to increase its exports to the United States, which is by far the leading market in its exports and imports 350,000 tons of olive oil annually.

Aegean Olive and Olive Oil Exporters Association (EZZİB) participated in Summer 2019 Fancy Food Show, one of the world’s largest food fairs to increase the market share of Turkish olive and olive oil in the United States.

Davut Er, Chairman of the Board of Aegean Olive and Olive Oil Exporters Association, stated that olive oil exports to the USA amounted to 14 thousand tons and 37 million dollars of foreign exchange revenue was obtained in the first 8 months of 2018-19 season.

Americans choose health elixir Turkish olive oil…

Er underlined that cancer, obesity and cardiovascular diseases are seen very intensively in the United States, the importance of health elixir olive oil, which holds a very important place in the fight against these diseases, constantly increasing.

Er said: “As Olive Oil Exporters Association, our goal is to increase Turkish olive and olive oil exports to USA, which is our biggest export market in olive oil and to strengthen our position in the market since it is a symbol of health. Despite new taxes, we continue to carry out promotional activities in order to increase our exports and to increase our market share.”

Table olives exports to the new world increased by 34 percent…

In addition to being the largest US market in the export of Turkish olive oil sector, Er concluded his words by saying that it is a market in which our exports also boost gradually in table olive export.

“I think that our table olives exports will increase with faster steps especially in the coming years. In the 9 months of 2018/19 season, our table olives exports to the USA increased from 3,900 tons to 5,250 tons in terms of quantity. The value of exports rose to 9 million dollars which was 7.5 million dollars” he noted.

At the fair, olive and olive oil tasting made on Turkish stand which was the focus of visitors from many countries.

Within the scope of the event, influencers participated in the fair and experimented with organic olive oil, bulgur, dried fruits, nuts and chocolate first-hand. They were hosted in two different Turkish restaurants in New York and shared their ideas about Turkish cuisine with the audience. The campaign, which lasted a total of three days, made a strong contribution to both increasing interest in Turkish products in the American market and reinforcing the perception of Turkish products through digital opinion leaders.

On the other hand, along with Turkey Promotion Group coordination, “Discover the Potential” marked vehicles will get around the streets of New York providing Turkish food tasting…

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About İsmail Uğural

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