The Aegean Olive and Olive Oil Exporters’ Association (EZZİB) organized an Olive and Olive Oil Sectoral Trade Delegation to Brazil between 15-19 May, within the framework of the Ministry of Trade’s Far Countries Strategy.
Within the scope of the trade delegation, which included 28 participants from 18 companies operating in the olive and olive oil sector, bilateral meetings were held on the first day.
On the second day, Latin America’s largest international supermarket fair, APAS, was visited and on the last day, sector/market visits were made.
Aegean Olive and Olive Oil Exporters’ Association Chairperson Davut Er said, “Brazil is geographically large and one of the most densely populated countries. Olive oil, whose popularity is increasing within the scope of the establishment of healthy eating habits in the country, is known by consumers. In this context, imports are increasing gradually. Olive oil has taken its place on the shelves in all medium and large markets. In general, extra virgin olive oils and 500 ml coloured glass and tin packages are preferred. While Brazil’s olive oil consumption was 76 thousand tonnes in 2017/18, it reached 100 thousand tonnes in 2021/22 with a surge of 31 percent. Olive oil consumption is expected to rise in the coming years. There is an olive consumption of up to 125 thousand tons.”
President Er said the majority of Brazil’s olive oil imports are from Portugal due to its cultural ties.
“Other important countries in the market are Spain, Argentina, Italy and Greece. These countries take an active place in the market with the distribution networks they have established. Türkiye’s olive oil exports to Brazil soared by 606 percent to 2.1 million dollars in 2022. In addition to medium quality extra virgin olive oil, Turkish companies are considering to grow the market share of natural extra virgin olive oil, which is perceived as a first class especially premium product by the Brazilian public,” he added.
Pointing out that Brazil’s olive oil import is 540 million dollars and olive import is 120 million dollars, he explained, “We rank 8th in Brazil’s olive oil imports. Quality and compliance with standards in the products that businessmen care about, as well as these features, our country has a structure that will not be difficult in this regard with its 200 million trees. Our plan going to Brazil has been on our agenda for four years. It is possible to reach much higher values with promotional activities to be held in the future. We will grab our industry’s goal of 1 billion dollars with new markets.”
The opening speech of the event was given by T.C. (Türkiye Rebuplic) Sao Paulo Consul General Gürsel Evren, Trade Attaches Seçil Önel and Gökçen Türk provided information about the Brazilian market…